AccuWeather
My portfolio of work from my time at AccuWeather
The Highlights
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Revolutionized AccuWeather's social media presence with redesigned graphic and video styles, directly contributing to 10 of the top 20 most-viewed videos since 2001 within the first two months.
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Regularly produce and edit diverse social media videos using Adobe Premiere Pro and After Effects, focusing on both short-form and long-form content.
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Achieved a leading position in audience engagement metrics, surpassing key competitors for the first time in company history in average interactions per post and total engagement on various platforms.
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Jumpstarted 166% growth on TikTok and 30% Instagram growth after months of zero growth for the brand through thoughtful posting and evolving social media SEO strategies within first six months.
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Employ social analytics tools to refine video content strategies, successfully enhancing views and key performance indicators across multiple platforms.
Articles
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February 23, 2024: World's largest snake species discovered in the Amazon
​Social Graphics
One of my first tasks at AccuWeather was establishing a fresh and modern social media style to evolve on the company's brand standards and come up with new ways to engage and grow the brand audience.
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See all my social media posts, graphics, and videos on my Gondola page.
​Social Videos
A major part of my role at AccuWeather is content creation and digital video content. I designed a template style for storytelling through text on video and multiple formats for different video styles that included a social-friendly approach complete with powerful videos, easy-to-read text, and custom voiceover.
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