Hi, I'm Joe Dahlke
I'm a digital content creator with a passion for storytelling and a knack for social media and graphic design. I'm a creative introvert at heart, and I've been capturing moments through photography and video since I was a kid.
After graduating from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, I landed my first job as a Digital Content Producer at KDVR/KWGN-TV in Denver, Colorado. During my time there, I established online Denver sports coverage for the stations and implemented strategies that helped KDVR become the #1 Denver TV News website and #1 in social media engagements in 2018, despite having fewer followers than the competition. We even won several Regional Edward R. Murrow Awards and Colorado Broadcasters Association Awards for Best Station Website.
In 2019, I took a leap of faith and joined the State of Colorado Governor's Office as Director of Digital Strategy and Social Media. I led the charge in producing social media content and increasing Instagram followers by 400% in the first year alone. I also oversaw the digital communications crisis response to the COVID-19 pandemic from day one, which included a social media strategy, graphics, videos, and press conferences.
During my time at FOX Weather, a national weather outlet backed by FOX News Media, I made significant contributions as a member of the audience development team. Joining shortly after the brand's launch in 2021, I played a crucial role in establishing and enhancing its brand voice and awareness. Through the development and execution of effective social media strategies, I successfully elevated the brand's identity and voice, driving increased engagement and expanding its reach. Notably, I designed and implemented a custom social media graphics package that resulted in a remarkable 174% growth in Facebook followers within the first 5 months of use. I managed and executed various social media projects and campaigns, amplifying company initiatives and driving app downloads, website views, and audience growth. My expertise in optimizing YouTube content further enhanced video views and SEO traffic, aligning with key company objectives. Through creative approaches and effective social media marketing strategies, I fostered audience engagement and helped FOX Weather become a leading national weather outlet.
When I'm not working, you can find me cheering on the Denver Broncos, geeking out over anything weather-related, listening to country music, or hiking to a scenic viewpoint.
If you're looking for a digital content creator with a diverse skill set and a passion for storytelling, feel free to contact me for freelance work, a career opportunity, general questions, or just to say hi. You can connect with me on social media or send me an email at firstname.lastname@example.org.
Check out my resume below to see my experience and accomplishments in more detail.
Thanks for stopping by, and I can't wait to collaborate with you!